Shoppers drop off before they buy
You pay for traffic, but most visitors never finish checkout. People leave at every step—and most stores can't pinpoint where revenue is actually lost.
What goes wrong
- 35–60%
Visitors leave right away
Slow pages and unclear product info mean most traffic never really starts shopping.
- 30–50%
Questions go unanswered
Sizing, shipping, and fit doubts stall shoppers when there's no instant help.
- 25–35%
Carts are abandoned
No timely nudge, urgency, or cross-sell—so warm intent fades before payment.
- 10–20%
Payments fail without recovery
No retry or follow-up at checkout—so sales die at the last click.
Conversion leak map
Pre-checkout · traffic → order
4 issues
78
Paid traffic
—100%
Checkout reach
↓~15%
Orders placed
↓~8%
Flow retention
Visitors land100%
Engaged session42%−35–60%
Cart & questions28%−30–50%
Orders placed8%−10–20%
Most stores lose buyers before checkout